Where You Work Matters! Why the Best Business Locations Help Firms Thrive

New York , Office Space

These days, when you look at how startups and small-to-medium businesses set up their offices, you’ll see an interesting trend in play in terms of office workspaces – there’s less attention to the physical locations of these office spaces as companies try to serve a community audience. Now in many ways, remote work has become abundantly possible through the age of the Internet – but that doesn’t mean it’s just as good as being co-located with your target audience or planning to be in a central space. It just means that remote is an option.

Office Workspaces: Knowing the Lay of the LandBusinesses of all types understand that their workers are better positioned to deal with customers when they know what the customer’s community looks like. From giving directions to talking about the local landscape, this kind of in-touch vantage point has value – which is one reason to put your business near where your customers are, or where your business is operational. By being “right in the middle of the action,” employees get valuable business intelligence.

Inspiration and MotivationThere’s also a kind of soft value of having your business located in some of the best locations in a particular city or metro area. It all comes down to impressions – the impressions that your customers have – and the impressions that your employees get as they are commuting to work or coming in from field locations. Simply put, the impression of being centrally located helps employees feel inspired and confident about their business. It’s a little harder to serve Manhattan when you’re working out of an office in Astoria – on the other hand, being located right in some of the best Manhattan neighborhoods gives a business a big leg up over the competition.

The Best ResourcesBusinesses also thrive due to where they are located because of local resources. You might consider the quality of restaurants, coffee shops, etc. in the area (which can help with recruiting talent) or in terms of networking (where similar kinds of impressive businesses open doors to partnership opportunities.) It’s all part of building the best business model, to compete in tight markets. Not all small businesses succeed – but yours can! At Helix, we offer temporary and virtual workspaces with all of the perks – including location. Check out what’s available at our Fifth Avenue location and Grand Central Station building – get a modern-looking and well-supported office space at 535 Fifth Avenue to promote confidence and collaboration for your business. Our offices come equipped with meeting spaces, reception areas, state-of-the-art presentation equipment and more. Have a look on the site, and imagine what you can do with one of these home base operations for your company.

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Building Security for the Modern Office

New York , Office Space

Back in the days of analog business, companies would bar the doors to their offices to keep competitors or others from getting their hands on trade secrets, whether that meant paper documents or processes or conversations that interlopers could eavesdrop on. Today, there’s much more of a trend toward digital security, but both types of security matter. Companies have to be confident they are operating in a secure environment, especially in the age of robust privacy regulations and a globally connected Internet where international hackers abound. They have to “circle the wagons” to protect their assets – and that could mean battening down the hatches on network security with firewalls, anti-virus software and more, or making sure there’s a keycard system in place to limit unauthorized access to the building.

Building Security and the Employee

One reason to have adequate building security is to protect employees. Too often, someone who’s just doing their job can run into problems revolving around what’s happening outside of a building or business space. There are many types of situations where employees benefit from having a secure and stable office to enter to get in off of the street. There are many different kinds of scenarios where building security protects employees. It also helps to protect all of the physical equipment and assets that the company acquired to help fine-tune internal operations. Simply put, physical building security has a value in terms of protecting people and materials. Think of it as the “brick and mortar firewall” – a way to vet incoming traffic to make sure that everything is on the up and up.

Digital Security

When it comes to digital security, building security is just as important. One way that unauthorized parties get access to private information is to view it on workstation screens or steal a device from a business location. Of course, they can go the route of trying to penetrate the company’s firewall, but if there’s not adequate building security, all types of digital secrets can walk off. In the age of HIPAA, it’s essential to have good building security in place in addition to sufficient privacy software. Even third-party associates are targets of HIPAA regulations if they allow their internal data to be stolen or misused. Take a look at how Helix can offer 24/7 secure building access at our Madison Avenue and Fifth Avenue locations. Browse our high-quality offices with the right amenities to help your business succeed – and get peace of mind about building security for yourself and your employees. In addition to building security, we offer different types of setups for meeting room and office spaces that help your firm to get business done – ask about our available specials and what we can do to set your business up for success!

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