These days, when you look at how startups and small-to-medium businesses set up their offices, you’ll see an interesting trend in play in terms of office workspaces – there’s less attention to the physical locations of these office spaces as companies try to serve a community audience. Now in many ways, remote work has become abundantly possible through the age of the Internet – but that doesn’t mean it’s just as good as being co-located with your target audience or planning to be in a central space. It just means that remote is an option.
Office Workspaces: Knowing the Lay of the LandBusinesses of all types understand that their workers are better positioned to deal with customers when they know what the customer’s community looks like. From giving directions to talking about the local landscape, this kind of in-touch vantage point has value – which is one reason to put your business near where your customers are, or where your business is operational. By being “right in the middle of the action,” employees get valuable business intelligence.
Inspiration and MotivationThere’s also a kind of soft value of having your business located in some of the best locations in a particular city or metro area. It all comes down to impressions – the impressions that your customers have – and the impressions that your employees get as they are commuting to work or coming in from field locations. Simply put, the impression of being centrally located helps employees feel inspired and confident about their business. It’s a little harder to serve Manhattan when you’re working out of an office in Astoria – on the other hand, being located right in some of the best Manhattan neighborhoods gives a business a big leg up over the competition.
The Best ResourcesBusinesses also thrive due to where they are located because of local resources. You might consider the quality of restaurants, coffee shops, etc. in the area (which can help with recruiting talent) or in terms of networking (where similar kinds of impressive businesses open doors to partnership opportunities.) It’s all part of building the best business model, to compete in tight markets. Not all small businesses succeed – but yours can! At Helix, we offer temporary and virtual workspaces with all of the perks – including location. Check out what’s available at our Fifth Avenue location and Grand Central Station building – get a modern-looking and well-supported office space at 535 Fifth Avenue to promote confidence and collaboration for your business. Our offices come equipped with meeting spaces, reception areas, state-of-the-art presentation equipment and more. Have a look on the site, and imagine what you can do with one of these home base operations for your company.